Outcome: a reusable custom instruction set that turns any AI chat into your on-brand content assistant.
- Collect examples of content that accurately represent your brand.
- Write down your audience, preferred tone, topics, products, values, and writing rules.
- Create a master instruction explaining how your AI content assistant should behave.
- Include examples of writing you like and examples of things it should avoid.
- Give the assistant a defined workflow, for example: research, ideas, outline, draft, edit, final content.
- Test it on several different content tasks.
- Keep improving the instructions whenever you discover a weakness.
Sample prompt: Act as my AI Content Assistant. BRAND: [Brand]. AUDIENCE: [Audience]. MAIN TOPICS: [Topics]. BRAND VOICE: [Describe voice]. CONTENT GOALS: [Goals]. THINGS TO AVOID: [List]. Whenever I give you a content topic, follow this workflow: 1. Understand the objective. 2. Identify the audience problem. 3. Suggest 3 possible angles. 4. Recommend the strongest angle. 5. Create an outline. 6. Wait for my approval if the content is long-form. 7. Draft the content. 8. Review it for clarity, repetition, unsupported claims, and weak calls to action. 9. Produce the final version. Do not produce generic filler simply to make the content longer.
Pro tip: Your AI assistant becomes more valuable as your instructions become more specific. Build it gradually from your actual publishing experience.