Outcome: a cited, synthesised answer about your market, not a page of links to sort through yourself.

1. Go to perplexity.ai and sign in.
2. Type a specific, context-rich question about your market, not a vague keyword.
3. Toggle Pro Search on for a deeper, multi-step research pass.
4. Perplexity reads 10-20 sources and returns a synthesised, cited answer.
5. Click 2-3 citations on any claim that matters before you rely on it.
6. Ask follow-up questions in the same thread to narrow down or compare options.

Pro tip: Add a date filter to your question, like “using sources from the last 6 months,” to avoid outdated answers.