Outcome: a side-by-side competitor table ready to drop into a pitch deck or planning doc.

1. Open ChatGPT or Claude.
2. List your competitors and what you know about each.
3. Ask for a comparison table across pricing, features, target customer, and positioning.
4. Fill any gaps with a quick Perplexity search for details you’re unsure about.

Sample prompt: Build a comparison table for these competitors: [list]. Compare pricing, key features, target customer, and positioning. Flag anything you’re unsure about.

Pro tip: Revisit this table quarterly, competitor pricing and features change faster than most people track.