Outcome: a completed SWOT analysis you can bring straight into a planning meeting.

  1. Open ChatGPT or Claude.
  2. Describe your business, product, and market.
  3. Ask for a SWOT analysis specific to your situation, not generic.
  4. Use it as a discussion starting point, not a final answer, verify the assumptions against your own knowledge.

Sample prompt: Create a SWOT analysis for [business], based on this context: [describe]. Be specific, not generic, and challenge any weak assumptions.

Pro tip: Ask it to rank each point by how confident it is, weak assumptions deserve less weight in your final decision.